A 10-day private podcast for business owners who are done guessing
Your website is beautiful. So why isn’t it making you any money?
Ten short audio lessons that show you exactly what Squarespace and Wix never will, grounded in 150,000+ hours of usability research from the Nielsen Norman Group and the Baymard Institute. Listen for thirty minutes a day. Fix one thing. Repeat.
Stream Episode 1 right now, no checkout required. $27 unlocks Episodes 2 through 10. 30-day money-back guarantee.
Sound familiar?
You launched the new site. You posted the announcement. You watched analytics for the first 48 hours and got the same uncomfortable mix every time: pretty traffic, pretty bounce rate, pretty silence in your inbox.
So you tweaked. You changed the homepage hero. You swapped templates. You added another testimonial section and bought a round of ads to “see what would happen.” Some of it helped a little. Most of it just felt like rearranging furniture in a house that was wired wrong.
Here’s the part that probably stings most. Your site looks great. Your designer earned every dollar. The problem isn’t your taste. It’s that the platform you built on was designed to show things off, not to convert. And nobody on Squarespace’s help desk is going to hand you the research that would tell you the difference.
Based on research from Nielsen Norman Group and Baymard Institute
85.65%
Mobile cart abandonment rate, the highest since Baymard started tracking in 2010
15–25%
Conversion lift most sites see within 90 days of acting on this research
$260B
Recoverable revenue lost in the US and EU each year to poor conversion design
The shift
Imagine opening analytics on a Tuesday morning and not wincing.
You know which page is doing the work. You know which CTA is pulling its weight, which form fields are quietly costing you sales, and which “best practice” you can finally ignore. You stop redesigning out of frustration and start changing things on purpose.
When someone tells you to “add another popup” or “try a new theme,” you have a real reason to say no. When someone tells you the homepage needs another carousel, you can pull up the research that says otherwise. You spend a lot less of your week defending decisions you weren’t sure about.
The site you already paid for finally starts paying you back. The thirty minutes you used to spend doomscrolling Squarespace forums goes back into your business, where it belongs. And the next time someone calls your site “beautiful,” it’ll match what your bank account is telling you.
Website Reality Check is a 10-day private podcast where you spend 30 minutes a day finding out exactly why your beautiful website isn’t converting, and what to fix first, using the same research enterprise UX teams charge thousands to apply.
The framework
Three phases. Ten episodes. One website that finally earns its keep.
Phase 1 · Days 1–3
See what’s actually happening
The five-second test, the homepage confusion crisis, and the mobile bounce rate that’s eating most of your traffic before you even introduce yourself. By the end of Day 3 you’ll know exactly where your site is leaking visitors, in plain language, with no agency upsell.
Phase 2 · Days 4–7
Fix the money pages
Most of your revenue lives on a handful of pages: your value proposition, your one primary CTA, the trust signals that decide whether someone hands you a credit card. We go page by page through the parts that actually move the number, and you implement as you listen.
Phase 3 · Days 8–10
Build a site that earns
Speed, navigation, and the analytics setup that finally tells you what’s working. The last three episodes turn the changes you’ve already made into a system you can keep optimizing on your own. By Day 10 you have a website that earns its keep, and a framework to evaluate every “improvement” anyone suggests for the next two years.
Your 10-day schedule
Start today with Episode 1. New episodes delivered daily to your podcast app. Sundays off.
- Day 1 (Today): Why beautiful websites don’t convert (and the $180K fix)
- Day 2: The homepage confusion crisis (76% of sites are doing this wrong)
- Day 3: Mobile users are abandoning you (fix the 53% problem)
- Day 4: Your value proposition is invisible (pass the 5-second test)
- Day 5: The call-to-action desert (one button = 266% more conversions)
- Day 6: Trust signals your DIY site is missing (42% conversion boost)
- Day 7: Navigation that leads nowhere (22% can’t find what they need)
- Day 8: The contact page that kills conversions
- Day 9: Speed and performance reality check
- Day 10: Measuring what actually matters
What you get for $27
Everything you need to fix your site this month.
Core curriculum
Ten audio episodes, 18 to 22 minutes each. Delivered one per day so you implement as you listen instead of binging it and forgetting it.
Research-backed throughout. Every recommendation traces back to Nielsen Norman Group, Baymard Institute, or peer-reviewed UX research, not opinions from a hot take blog.
Listen anywhere. Apple Podcasts, Spotify, Overcast, Pocket Casts, or our private member portal. No special software needed.
Yours forever. Files download to your podcast app. You pay once and keep them.
Implementation tools
Platform-specific quick fixes for Squarespace, Wix, and GoDaddy at the end of each episode. No theory you can’t apply.
The 5-second test worksheet for the Day 1 audit, plus a homepage simplification checklist you can run in under an hour.
An analytics setup walkthrough for Google Analytics 4 (and a privacy-friendly alternative if you’d rather skip Google).
A trust signal audit you can run against your own site after Episode 6.
30-day money-back guarantee
If the course doesn’t help you spot at least one fix worth more than the price, email us within 30 days for a full refund. No forms, no scripts.
Who’s teaching this
I’m Joe Taylor Jr. I’ve spent the last fifteen-plus years helping business owners, non-profit leaders, and Fortune 500 teams figure out why their websites weren’t pulling their weight. I’m a Master Certified User Experience Expert through the Nielsen Norman Group and the Interaction Design Foundation. My team at Johns & Taylor works with clients across the United States, United Kingdom, and Canada.
Before all of that, I produced public radio. So I know how to make 22 minutes feel useful instead of long. Each episode of Website Reality Check is built like a Marketplace segment: one clear problem, the research, a story or two, and an actual fix you can run when you’re done listening.
The same playbook we use for enterprise UX engagements is the one that runs through this course. The difference is the price tag and the format. Same research, same methods, twenty-seven dollars instead of twenty-seven thousand.
Is this for you?
Yes, if…
- You already have a live website on Squarespace, Wix, Showit, Shopify, or WordPress and the conversion rate is making you tired.
- You can spare 30 minutes a day for ten weekdays.
- Most of your revenue runs through the website (bookings, sales, qualified leads).
- You’re past “should I start a business” and into “why isn’t this growing faster.”
- You’re tired of buying themes and templates and hoping the next one finally works.
- You like research-backed answers more than guru opinions.
Probably not, if…
- You haven’t built a website yet. Validate your offer first, then come back. (A low-ticket course on offer validation will serve you better right now.)
- You want someone to fix it for you. This course shows you what to fix and why. If you want it done for you, look at our Experience Helpdesk instead.
- You already work with a senior conversion strategist. You probably know most of this.
What the research shows
The numbers behind every episode.
“Most businesses are making million-dollar decisions based on thousand-dollar data.”
Dr. Aurora Harley, Nielsen Norman Group
The Baymard Institute estimates that businesses in the US and EU leave roughly $260 billion on the table every year through poor conversion design. Mobile cart abandonment is at 85.65%, the highest it’s been since they started tracking in 2010. The average DIY website is missing 60 to 80 percent of its customer touchpoints.
The good news lives in the same research. Companies that act on this data see 15 to 25 percent conversion improvements within ninety days, with no platform change required. The Weather Channel cut their homepage from 25 options down to 5 and watched conversions climb 225 percent. Removing a single unnecessary form field consistently lifts conversions by 11 percent.
That’s the whole point of Website Reality Check. Get you the same research the enterprise UX teams use, in plain language, episode by episode, until your site stops hiding from your customers.
Common questions
How do I access the course?
Episode 1 streams free right on the checkout page. Press play and decide for yourself, no credit card required to listen. Once you’re in, Episodes 2 through 10 deliver to your podcast app one per day. Listen anywhere: Apple Podcasts, Spotify, Overcast, Pocket Casts, or our private member portal.
When do I get the rest of the episodes?
Episodes 2 through 10 drop one per day after checkout, with Sundays off. The pacing is the point. You implement as you go instead of binging it and forgetting it.
How much time does this take?
Plan for 30 minutes a day. Twenty for the episode and ten for the small change you’ll be tempted to make as soon as it’s done. Listen on a walk, during your commute, or while you’re cleaning the kitchen.
Do I need to be technical?
Not at all. Every fix is explained in plain English with step-by-step instructions for Squarespace, Wix, and GoDaddy. If you can edit your About page, you can do this.
What if I fall behind?
Once an episode is delivered, it’s yours. The files download to your podcast app, so you can listen on your own schedule. Most folks finish in two weeks and re-listen to a couple of episodes the following month.
How is this different from a free YouTube video or blog post?
You can find pieces of this online if you want to spend a weekend stitching them together. Website Reality Check is the version that’s been edited, sequenced, and grounded in research from the actual usability labs, not whoever ranked first on Google today.
What if I get stuck on a fix?
Each episode ends with a clear next step. If you need more help than the course can give you, the Experience Helpdesk is the obvious next step. Most folks don’t need it for the basics covered here.
What’s the refund policy?
Full refund within 30 days. Email us, get your money back. We don’t make you fill out a form or “win you back” with a follow-up sequence. It’s your $27.
Start fixing your website today
$27, paid once.
Stream Episode 1 free right on the checkout page. The full 10-day series unlocks for $27.
- Episode 1 streaming free at checkout, no credit card required to listen
- Episodes 2 through 10 delivered daily after purchase (Sundays off)
- Private podcast feed plus member portal access, yours to keep
- Platform-specific quick fixes for Squarespace, Wix, and GoDaddy
- 30-day money-back guarantee, no scripts to read
Secure checkout. No subscriptions, no upsells.
You already know what isn’t working.
You’ve felt it every time you opened analytics. Every time you spent another weekend swapping themes. Every time someone said your site was beautiful and you smiled politely while wondering why none of that beauty was showing up in your bank account.
Twenty-seven dollars and ten short walks worth of listening will tell you, with research behind every claim, exactly what’s wrong. You’ll know what to change first, what to leave alone, and what to stop doing for good.
If you’re ready to stop guessing and start fixing, Episode 1 is waiting.
Press play right on the checkout page. $27 unlocks Episodes 2 through 10. 30-day money-back guarantee.